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Interview with Display Magazine: August 2005 Distec Headquarters, Heinsberg - Germany: ( Heinsberg, Germany. ) - Distec GmbH, a strategic indoor/outdoor street furniture's manufacturing company that is engineering new technology and leading the market drive within the fears advertising business to the next level of attention. Q1. How do we see the development or changes within the point of sales/outdoor advertising industry concerning our corporation? - What possible chances or risks could it effect our business? To differentiate itself from other companies within Street Furniture and Scrolling advertising business, Distec focuses on helping its clients increase productivity and profitability by making the most of their existing sales and customer assets. Using a process-based approach with its technological advancement within their own units, the company creates repeatable success models by uncovering, documenting and integrating sales best practices into the sales cycle of consumer attention. Regarding the current and new developments of markets, we need to look at the future market demands and they are looking strong, the reason for that is that the technology within direct media like Televisions are being technologically designed and advanced to mute or suspend the advertisers message by choice, that means les and les is the average family looking or noticing the advertisers within their own living rooms. - The rewards lay within the outdoor direct client marketing, where more and more are we being faced to sit in our cars while commuting or just getting from point A to point B, that is where the attention of the end customer needs to be addressed and we are doing just that. The risks are that we face a continues growing demand for our technology, we have expanded the product range form the 2 square meter City Light scrolling posters to bus shelters and Worlds largest scrolling billboards, through expanding the product range that gives our clients and end clients the advancement of direct marketing and advertising throughout establishing a brand recognition and awareness. Q2. What are the main trends or demands within the technological development of your industry? Clients want their product to make a statement, to be part of a architectural environment, to be seen and recognized, this can only be done through reliable product, slick designs that are taken under consideration to the environment, or just through innovations like adding a value with LED technology, with wireless maintenance and system updates to the campaign and the operation units, through quick interchanges of images between campaigns, cheaper solution to the prints at the same time be environmentally a-wear and of course to implement a combination of solutions to attract clients, end users and end customers to the new technology and advertising. Q3. The German Market and the developments outside Germany, where do we see the New market focus on global scale? Within the German market, there are several aspect of outdoor advertisement, one of them is that it does not grow as quickly as other countries in Europe or remaining world. The German economy is right now somewhat unstable so that the advertising agencies along with the product promoters are looking to maximize their returns on the investment, that does not leave much for new technology in this challenging market though it could be within next year or so. Our expanded market shares have exploded within this passed years development, and now we have strong activities across Europe, Australia/Oceania, Asia, North America and Africa, we see the strong growth and demand for our current product to keep accelerating and advancing with our new product range that will be completely revealed at the Düsseldorf Viscom show this year. When we are talking about the new hot markets, or upcoming markets with a twist, that must be the China or Asian market, we have experienced a strong driving force of quality product that would have a more of an customizing details, to differ them from any other indoor or outdoor street furniture, this is the new exploding market. Q4. The Diversity and reproaches of markets? The concerns of Piracy when it comes to design or systems, how does it influence the sector? Distec GmbH works with every aspect of our client needs, to support their total organization needs, their current and future client expectations and to develop reference programs that processes constant increase upon their return from end customers, this gives both our clients and our own company the advantages of customize product with technological advancements and to create the true concentrated advertisement focus point. Comments: "Our expansion of both products and implementing new innovations along with future technology has given our corporation strong lead in the future markets. Our steps of implementing this was very ambitious, to offer a special build products that used cutting-edge technology to achieve a quite spectacular effect. It's eye-catching, it gets the message across in no uncertain terms and proves how creative you really can be within the outdoor advertising business today and for the future. The entire Distec range is flexible in both range and aesthetics to suit a diversity of locations and offer an elegant and streamlined streetscape no matter where, this is a total solution and a added brand value for all of our clients". There will always be a copy-cat, or a pirate that is trying to copy both the product, design or technology, though with years of experience, the clients have realized that the product is a business for them as much as it is for their clients, if their product is unreliable they will lose their market shares and the brand recognition, so the concerns are there but it is to a very minimum to our corporation. The bigger problem is that there may be several different clients, that would like to have advanced technology though it can not be for everyone on the market, there is more and more of a consolidation throughout in stead simplicity, the bottom line is that the end client or at the point of sales, that client needs to notice the advertising campaign, if he fails than the company and agency that is responsible for the campaign failed their client. Michael John Kaczmarek International Marketing & Sales Director
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